Marketing, luxury, branding and more…. – Page 14 – Paurav Shukla, globally renowned expert in marketing, luxury, branding and more….

Invite: Status Consumption: A Journey Through Time & Cultures

Inaugural Professorial Lecture entitled 'Status Consumption: A Journey Through Time & Cultures' Thursday 3 April 2014 6pm at GCU London campus at 40 Fashion Street, London, E1 6PX Overview of Professorial Lecture The modern pursuit of personal identity and style through consumption is now widely recognised and is actively encouraged by marketers. [Read Story]

The Alternative Vote (AV): moving from nominal to ordinal measurement

Tomorrow is a very important day for British citizens when we shall decide our next voting system - labelled as the Alternative Vote (AV). Presently, [Read Story]

Influence of prospect payments psychology and pricing

Influence of prospect payments on pricing OR should you charge more for your iPhone app?

Download my latest book on

Marketing Research!

0

Days

0

Hrs

0

Min

0

Sec

Click here to get it for FREE!

How many times have you been mis-sold?

Recently, I was talking to one of my colleagues who was mis-sold his mobile phone contract. Interestingly enough, I stumbled across [Read Story]

IPL & Youtube: The new strategic online revenue model

In this post, I want to focus on how a completely new and highly strategic internet marketing revenue model has been [Read Story]

The local dimension of luxury

[podcast]http://www.pauravshukla.com/podcast/local-luxury.mp3[/podcast] Recently, I was re-reading the book ‘luxury brand management’ wherein the authors – Chevalier and Mazzalovo – suggest three criteria [Read Story]

Managing luxury brands in recession

In the earlier blog ‘Luxury consumption: will it really be affected by recession?’ I provided my perspective on luxury consumption and effects of recession on it. I stated why there will be little affect of recession on luxury consumption. Furthermore, in a sequel to that blog I wrote another blog titled ‘consumption tendencies in recession: early evidence’ wherein the propositions I had forwarded were supported by consumers representing various countries and industries.

Respondents in my exploratory study confirmed the relatively lesser effect of recession on consumption pattern with regard to luxury goods. However, they also raised concerns as to companies should [Read Story]

The Independent: Can luxury fashion brands ever really be inclusive?
Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private
How brands that disguise their origins do damage to their bottom line
Why Elon Musk should take Tesla private
Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances

Listen to my latest radio interview

What makes a good luxury brand great?

The article discusses why some luxury brands become larger than life and are called great while others can't seem to break the barrier.

What is your Chinese New Year luxury strategy?

“The US is luxury’s largest market. Japan still remains a large luxury market in terms of absolute size. However, China is the true star of the region” – Claudia D’Arpizio (Bain & Co. Analyst) China: the luxury market for present and future While the high-end luxury goods market is stagnant or decelerating for many brands across developed Western markets, the Asian region is accelerating at a breath-taking pace. While many luxury brands focused on European or American market may be recovering from the Christmas bonanza, those within Asia, especially in China cannot rest. The Chinese New Year is around [Read Story]

Effect of interpersonal influences on luxury consumption: empirical evidence

The article provides empirical evidence as to how others can influence purchase of luxury goods in different markets and suggests strategic managerial implications.