Make them ‘buy now’: How to make users comfortable in buying through your website?
Importance of consumer concerns To create and sustain long-term and mutually beneficial online and offline relationships organizations need to reduce consumers’ perceived risk; increase consumer trust and lessen security and privacy concerns. Addressing these consumer concerns is highly important because consumers increasingly rely on internet for their regular information search [Read Story]
Luxury marketing: exploiting the heritage code of luxury brands
Marketing luxury brands is significantly trickier than regularly purchased brands. In this regards, many luxury brands from Europe seem to be stepping up a new [Read Story]
Luxury branding: back to basics
When using luxury brands consumers make a subtle claim that they are special, different and at the very forefront of social trends. Therefore, creating a [Read Story]
Thriving on consumer irrationality
It has been well-established in psychology literature that consumers are highly irrational in most of their decision making. Moreover, Daniel Kahneman [Read Story]
Announcement: 2011 MAG Scholar Conference
For those of you who are researching the Asian economies, this is an interesting chance to participate in the debate. The [Read Story]
What is luxury?
When joining the ‘luxury society’ group, one of the interesting questions they asked was to provide your own definition of luxury. [Read Story]
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Invite: Status Consumption: A Journey Through Time & Cultures
Inaugural Professorial Lecture entitled ‘Status Consumption: A Journey Through Time & Cultures’
Thursday 3 April 2014 6pm at GCU London campus at 40 Fashion Street, London, E1 6PX
Overview of Professorial Lecture
The modern pursuit of personal identity and style through consumption is now widely recognised and is actively encouraged by marketers. In fact, consuming for status has become a defining element of new consumerist societies. However, status directed consumption is not a recent phenomenon. From the extravagance and excesses of ruling elites in earlier societies to the new business maharajas, status directed consumption behaviour has been [Read Story]