Marketing research

This course is designed to enhance the analytical capability of the participant using basic as well as advance techniques and tools of marketing research. A management student is believed to be a good analyst in the corporate world. To give justice to the same a student must learn the process of marketing research. S/he should also learn how to develop and evaluate marketing information systems using various analytical tools and techniques.

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Module content:

Course outline

Evaluation form

Sessions

Introduction to marketing research

Exploratory research

Conclusive research

Measurement, scaling and sampling

Questionnaire building

Introduction to SPSS

Correlation and Regression

T-test and factor analysis

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Posted by on Nov 28th, 2009 and filed under Marketing Research. You can follow any responses to this entry through the RSS 2.0. Responses are currently closed, but you can trackback from your own site.

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