Does competitive intelligence help improve the bottomline? (Part 2)
In my last post on competitive intelligence, I discussed how competitive intelligence can help improve the bottomline in emerging markets. In our article published in Journal of Business and Industrial Marketing, we observed that Competitive Intelligence (CI) activities have an impact on the market performance of Indian firms. In this [Read Story]
Thriving on consumer irrationality
It has been well-established in psychology literature that consumers are highly irrational in most of their decision making. Moreover, Daniel Kahneman (the Noble laureate) and [Read Story]
Announcement: 2011 MAG Scholar Conference
For those of you who are researching the Asian economies, this is an interesting chance to participate in the debate. The ‘Marketing in Asia Group’ [Read Story]
If you can’t convice them, confuse them…
In the market with umpteen me-too products and brands marketers have few choices with how to develop, maintain and enhance relationships [Read Story]
Luxury brands in recession: Developing a better value proposition and luxury brand strategy
Commenting on my last post on 'luxury value propositions', Mostafa Huga and Thangaraj asked a very pertinent question, 'how should managers' [Read Story]
Luxury marketing: adapting value propositions
How do you convince a consumer to buy luxury products?This is one of the very important questions asked by managers involved [Read Story]
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What is your digital value strategy?
Value is a fundamental driver for consumer decision making. However, many organizations are unclear about what value consumer derive from their products or services. Moreover, this is even more complicated in the digital environment. Using research over the past decade, I provide a strategic toolkit to think and thrive through developing and managing digital value for your organization.