Does competitive intelligence help improve the bottomline? (Part 1)
Does competitive intelligence help improve bottomline? This post answers this question based on one of our recent research studies.
What is luxury?
When joining the ‘luxury society’ group, one of the interesting questions they asked was to provide your own definition of luxury. My response to that [Read Story]
How many times have you been mis-sold?
Recently, I was talking to one of my colleagues who was mis-sold his mobile phone contract. Interestingly enough, I stumbled across a research carried out [Read Story]
Impulsive buying behaviour in recession
Researchers suggest that 90% people across the world make occasional impulse purchases. However, when asked about impulsive buying behaviour approximately 30% [Read Story]
Power of public relations and the rise of celebrity hype
This week has brought about an interesting news item in terms of marketing thinking. On almost every mainstream daily newspaper in [Read Story]
Customer satisfaction: Is that what we should measure? Really?
While discussing with some of my MBA students the issue of customer satisfaction measurement (especially customer satisfaction surveys) cropped up. Over [Read Story]
How in-store sampling influences your choice?
Can in-store sampling motivate you to act and purchase a cosmetics product? In this research, we looked at the significant motivations driving cosmetics shopping in retail setting, and examined how in-store sampling can be used to enhance choice goal attainment. We also focused on the influence of choice goal attainment on decision satisfaction when in-store sampling is used as a promotion technique.
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