Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …

Home2021-10-28T17:37:03+00:00
Download my latest book on
Marketing Research!
0
0
0
0
Days
0
0
Hrs
0
0
Min
0
0
Sec
Click here to get it for FREE!

Luxury consumption and relatively little impact of recession: added evidence

In the earlier blog on ‘Luxury consumption: will it be affected by recession‘ I stated three reasons why top end luxury firms were less likely to get affected by the recession. The three reasons I stated were: (a) consumers at large were changing their attitude towards luxury consumption; (b) luxury firms were attracting consumers from much wider regions (especially from emerging markets) than developed markets and (c) world tourism was up which to me has a significant connection with luxury consumption.

Today, in Financial times Lex has written an article (attached below) which provides added evidence to what I suggested.
[Read Story]

My latest news media appearances

Listen to my latest radio interview

The Alternative Vote (AV): moving from nominal to ordinal measurement

Tomorrow is a very important day for British citizens when we shall decide our next voting system - labelled as the Alternative Vote (AV). Presently, we use a simple voting system called ‘First past the post’ (FPTP). In this system, the candidate who has won the most amount of votes is the winner. So, lets say, there were 3 candidates and 1000 voters and candidate A got 401 votes, candidate B got 400 votes and candidate C got 199 votes. In the FPTP candidate A will be called the winner as he has got the most amount of votes, though [Read Story]

Luxury branding: back to basics

When using luxury brands consumers make a subtle claim that they are special, different and at the very forefront of social trends. Therefore, creating a fit between the social trends and keeping up with them is one of the critical strategic issues for all luxury brands. However, with mass-market brands gradually upgrading their appearance, strategic response and approach to marketing their products, many luxury brands are finding it hard to stay ahead of the peck. In this scenario, many luxury brands have decided to move beyond their niche and diversify very quickly into other market spaces which the consumer may [Read Story]

Event Invitation: Beyond Bling: The role of conspicuous consumption in today’s society

Beyond Bling: The role of conspicuous consumption in today’s society

6th November 2012, 3pm – 5pm

Clarence Room, Hilton Metropole, Brighton – BN1 2FU

Recently, I won funding from Economic and Social Research Council (ESRC) of the UK to arrange an event under the auspices of Festival of Social Science 2012. So, you are warmly invited to participate in the seminar ‘Beyond Bling: The role of conspicuous consumption in today’s society’ funded by the ESRC Festival of Social Science and hosted by the University of Brighton Business [Read Story]

My recent vlogs…

Recent Tweets

Go to Top