Wooing Indian luxury alcohol brand consumers
This may come as a surprise to many readers of my website as to why am I focusing on luxury alcohol consumers and that too for India. Well, recently Euromonitor International published a very interesting report on luxury alcohol market for BRICS economics. The report shows that for luxury alcohol [Read Story]
Segmenting luxury brand consumers
In some of my earlier posts, I have stated that there are two simultaneous paradoxical needs among us consumers with regard to consumption namely, (a) [Read Story]
Waving Good bye to Google Wave: Lessons in positioning
A year ago, when it was launched, it was one of the most hyped products (service) from Google. It was hailed as the next generation [Read Story]
Antecedents to consumer confusion in financial services industry
It is only the later part of the 20th century financial services institutions (FSIs) started morphing into a different shape altogether. [Read Story]
Global marketing
The ultimate aim of a marketer and marketing both is to satisfy customers’ needs and wants. Customers’ worldwide share many common [Read Story]
Impact of attitudinal and behavioural loyalty on future purchase intentions in cross-cultural context
Companies across the world recognize the importance of customer satisfaction and loyalty. The results of higher satisfaction in most cases are [Read Story]
Massification of Luxury: the Chinese Invasion
Analysts world over have been writing about luxury consumption among the Chinese consumers. Few have also discussed the issues of Chinese luxury brands aimed at global consumers including ‘Shanghai Tang’ and ‘LaVie’. However, there is little discussion on how slowly but steadily Chinese entrepreneurs are acquiring or taking over Western luxury brands. This post is an attempt to highlight that. 
For the last three or four centuries the Europeans have led the luxury market. The production and marketing of [Read Story]
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Engaging the gamers: what motivates gamers to purchase virtual goods
Virtual goods market generates more than $15 billion in annual revenue globally and is rising rapidly. We demonstrate how and which extrinsic and intrinsic motivations influence gamers to engage and purchase virtual goods. In examining the interactive effects of individual- and group-level variables, we uncover the social influence dynamics that drive virtual purchase behaviour. Thus, we answer if the virtual economy-based purchase behaviour demonstrates an extension of real-world behaviour.