Marketing, luxury, branding and more…. – Page 14 – Paurav Shukla, globally renowned expert in marketing, luxury, branding and more….

Invite: Status Consumption: A Journey Through Time & Cultures

Inaugural Professorial Lecture entitled 'Status Consumption: A Journey Through Time & Cultures' Thursday 3 April 2014 6pm at GCU London campus at 40 Fashion Street, London, E1 6PX Overview of Professorial Lecture The modern pursuit of personal identity and style through consumption is now widely recognised and is actively encouraged by marketers. [Read Story]

The Alternative Vote (AV): moving from nominal to ordinal measurement

Tomorrow is a very important day for British citizens when we shall decide our next voting system - labelled as the Alternative Vote (AV). Presently, [Read Story]

Influence of prospect payments psychology and pricing

Influence of prospect payments on pricing OR should you charge more for your iPhone app?

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How many times have you been mis-sold?

Recently, I was talking to one of my colleagues who was mis-sold his mobile phone contract. Interestingly enough, I stumbled across [Read Story]

IPL & Youtube: The new strategic online revenue model

In this post, I want to focus on how a completely new and highly strategic internet marketing revenue model has been [Read Story]

The local dimension of luxury

[podcast]http://www.pauravshukla.com/podcast/local-luxury.mp3[/podcast] Recently, I was re-reading the book ‘luxury brand management’ wherein the authors – Chevalier and Mazzalovo – suggest three criteria [Read Story]

Is the investment on brand origin and brand image worth it? Case of luxury brands

While luxury brands spend significant amount of budget on branding, there is no empirical evidence as to is the investment really paying off from consumers' perspective. This articles explores the influence of luxury brand origin and brand image on consumer decision making for luxury brands.

The Independent: Can luxury fashion brands ever really be inclusive?
Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private
How brands that disguise their origins do damage to their bottom line
Why Elon Musk should take Tesla private
Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances

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What makes a good luxury brand great?

The article discusses why some luxury brands become larger than life and are called great while others can't seem to break the barrier.

What is your Chinese New Year luxury strategy?

“The US is luxury’s largest market. Japan still remains a large luxury market in terms of absolute size. However, China is the true star of the region” – Claudia D’Arpizio (Bain & Co. Analyst) China: the luxury market for present and future While the high-end luxury goods market is stagnant or decelerating for many brands across developed Western markets, the Asian region is accelerating at a breath-taking pace. While many luxury brands focused on European or American market may be recovering from the Christmas bonanza, those within Asia, especially in China cannot rest. The Chinese New Year is around [Read Story]

Luxury consumption and relatively little impact of recession: added evidence

In the earlier blog on ‘Luxury consumption: will it be affected by recession‘ I stated three reasons why top end luxury firms were less likely to get affected by the recession. The three reasons I stated were: (a) consumers at large were changing their attitude towards luxury consumption; (b) luxury firms were attracting consumers from much wider regions (especially from emerging markets) than developed markets and (c) world tourism was up which to me has a significant connection with luxury consumption.

Today, in Financial times Lex has written an article (attached below) which provides added evidence to what [Read Story]