Value is a fundamental driver for consumer decision making. However, many organizations are unclear about what value consumer derive from their products or services. Moreover, this is even more complicated in the digital environment. Using research over the past decade, I provide a strategic toolkit to think and thrive through developing and managing digital value for your organization.
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They are not all same (Part 1): how Asian consumers differ in their luxury consumption – case of India
The article discusses why some luxury brands become larger than life and are called great while others can’t seem to break the barrier.
Luxury brands are bought in different countries for different values. This study evaluates those values consumers consider and provides a comparison between Indian and British luxury consumers.