Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …

Should luxury brands use twitter?

Recently, I came across an article which focused on “15 reasons [why] luxury brands must be on twitter”1. When I started reading those 15 reasons, it got me a bit worried. I was unsure as to if any of those reasons really had a merit for a luxury brand. Like most academics, when I read [Read Story]

Podcast: Antecedents to consumer confusion

Listen to the podcast on the 'antecedents to consumer confusion'. The original article can be found here: Antecedents to consumer confusion in financial services industry This being my first podcast I would really appreciate any feedback on this. [podcast]http://www.pauravshukla.com/podcast/consumerconfusion.mp3[/podcast]

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