Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …

Waving Good bye to Google Wave: Lessons in positioning

A year ago, when it was launched, it was one of the most hyped products (service) from Google. It was hailed as the next generation of communication and the big G was promoting it as everyone will move away from regular email and will use Google Wave. Today, it was announced that Google “doesn't plan [Read Story]

Will Google WAVE really become successful?

Call me a cynic, but I have been using GoogleWave since last 4 weeks and one of the things I find is, IT'S NOT ENGAGING ENOUGH. There you go, I said it. Image via Wikipedia I don't find any compelling reason for using it. One can argue that, you don't have all your friends using [Read Story]

Go to Top