Luxury brands – Marketing, luxury, branding and more….

Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …

Luxury marketing: exploiting the heritage code of luxury brands

Marketing luxury brands is significantly trickier than regularly purchased brands. In this regards, many luxury brands from Europe seem to be stepping up a new kind of luxury marketing activity - exhibitions in prominent museums. For example, “Inspiration Dior” exhibition at the Pushkin Museum, Moscow; “Culture Chanel” at the Museum of Contemporary Art Shanghai; and [Read Story]

2021-10-27T18:34:37+00:00By Paurav Shukla|Categories: Blog, Luxury marketing|Tags: Brand, branding, dior, Frida Giannini, Kate Middleton, Louis Vuitton, Luxury brands, Luxury good, Luxury marketing, Museums, National Museum of China, Pushkin Museum|

Should luxury brands use twitter?

Recently, I came across an article which focused on “15 reasons [why] luxury brands must be on twitter”1. When I started reading those 15 reasons, it got me a bit worried. I was unsure as to if any of those reasons really had a merit for a luxury brand. Like most academics, when I read [Read Story]

2021-10-27T18:34:38+00:00By Paurav Shukla|Categories: Blog, Luxury marketing|Tags: branding, Business, Gizmodo, Hermes, Luxury brands, Luxury good, LVMH, marketing, Mass media, Online Communities, Social network, TechCrunch, Twitter, Website|

Started the week reading ths article. While I agree with the idea of a balanced curriculum, would Plato say that th… twitter.com/i/web/status/1…
2 years ago
And now in the @Independent, for your weekend reading pleasure. Can luxury fashion brands ever be truly inclusive?… twitter.com/i/web/status/1…
3 years ago

Luxury marketing: exploiting the heritage code of luxury brands

Should luxury brands use twitter?

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