Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …

Effect of interpersonal influences on luxury consumption: empirical evidence

The article provides empirical evidence as to how others can influence purchase of luxury goods in different markets and suggests strategic managerial implications.

Luxury brands & interpersonal influences

The article discusses the importance of interpersonal influences in consumption decision and why it is important in the context of luxury however has not been tested till date. Provides avenues of how it can be explored in the case of luxury.

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