Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …

Waving Good bye to Google Wave: Lessons in positioning

A year ago, when it was launched, it was one of the most hyped products (service) from Google. It was hailed as the next generation of communication and the big G was promoting it as everyone will move away from regular email and will use Google Wave. Today, it was announced that Google “doesn't plan [Read Story]

The compromise effect in our decision making

[podcast]http://www.pauravshukla.com/podcast/compromiseeffect.mp3[/podcast] Most consumers in developed and emerging markets are now facing an interesting choice making dilemma. It’s the dilemma of plenitude. This relates to most purchase decisions which includes a wide spectrum of products and services from buying corn flakes (a fairly low ticket item) to a car (a fairly big ticket item) and even [Read Story]

IPL & Youtube: The new strategic online revenue model

In this post, I want to focus on how a completely new and highly strategic internet marketing revenue model has been created by the brains behind Indian Premier League (IPL). Image via Wikipedia Most of the readers of this website I believe are aware what is cricket? It is a game of umpteen nuances and [Read Story]

Will Google WAVE really become successful?

Call me a cynic, but I have been using GoogleWave since last 4 weeks and one of the things I find is, IT'S NOT ENGAGING ENOUGH. There you go, I said it. Image via Wikipedia I don't find any compelling reason for using it. One can argue that, you don't have all your friends using [Read Story]

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