Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …

Apple’s ‘Antennagate’: How not to deal with an issue when you are a leader

While listening and later on reading Apple’s defence of the ‘Antennagate’, I felt how much strategic thinking has gone into this and how the debate was PR driven rather than having any talk of substance. Apple won praise of customers and non-customers alike because it stayed at the upper spectrum debate previously. It looked at [Read Story]

Thriving on consumer irrationality

It has been well-established in psychology literature that consumers are highly irrational in most of their decision making. Moreover, Daniel Kahneman (the Noble laureate) and Amos Tversky (who would have also won it if he didn't die in 1996) have shown using various experiments throughout their research career that we as consumers are very poor [Read Story]

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