Synthetic diamonds are forever too, or are they!
Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. Technological advances has resulted in their growing use and acceptance in industry – but cracking the luxury consumer market is the final frontier. This is in large part to do with the [Read Story]
Wooing Indian luxury alcohol brand consumers
This may come as a surprise to many readers of my website as to why am I focusing on luxury alcohol consumers and that too [Read Story]
Event Invitation: Beyond Bling: The role of conspicuous consumption in today’s society
Beyond Bling: The role of conspicuous consumption in today’s society 6th November 2012, 3pm – 5pm Clarence Room, Hilton Metropole, Brighton - BN1 2FU Recently, [Read Story]
The Alternative Vote (AV): moving from nominal to ordinal measurement
Tomorrow is a very important day for British citizens when we shall decide our next voting system - labelled as the [Read Story]
Influence of prospect payments psychology and pricing
Influence of prospect payments on pricing OR should you charge more for your iPhone app?
Effect of interpersonal influences on luxury consumption: empirical evidence
The article provides empirical evidence as to how others can influence purchase of luxury goods in different markets and suggests strategic managerial implications.
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Wooing Indian luxury alcohol brand consumers
This may come as a surprise to many readers of my website as to why am I focusing on luxury alcohol consumers and that too for India. Well, recently Euromonitor International published a very interesting report on luxury alcohol market for BRICS economics. The report shows that for luxury alcohol industry, three BRIC countries will be the runner-ups after the US in terms of absolute value growth in luxury alcohol, and India and China are predicted the highest CAGRs over 2012-2017. Source: Euromonitor (2012), Luxury alcohol in the BRICS: How the BRICS are reshaping the luxury alcohol industry [Read Story]
Synthetic diamonds are forever too, or are they!
Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. Technological advances has resulted in their growing use and acceptance in industry – but cracking the luxury consumer market is the final frontier. This is in large part to do with the the way consumers place value on products.
The idea of creating diamonds in a laboratory is not new. Scientists have been at it since the mid-19th century, armed with the knowledge that diamonds are the product of carbon that’s exposed to high heat and pressure. But applying this in a lab environment [Read Story]