Comparing the luxury brand value
Luxury brands are bought in different countries for different values. This study evaluates those values consumers consider and provides a comparison between Indian and British luxury consumers.
What do teachers make? – An inspiring poem
Came across this fabulous poem by Taylor Mali on What do teachers make? The poet puts it in words so beautifully, I could not resist [Read Story]
Status (luxury) consumption in cross-national context: Managerial implications
[podcast]http://www.pauravshukla.com/podcast/status2.mp3[/podcast] In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published [Read Story]
Re-negotiate the contract
A year after the BIG mining company had signed a 10 year long term contract with a foreign buyer to buy [Read Story]
Research, what research?
Today, while looking through BBC website I came across this story about left and right handed people and the differences in [Read Story]
The culture conundrum
Mr. Geddy Teok, an American – Chinese (second generation) employee of a large New Jersey pharmaceutical firm, was based in Tokyo, [Read Story]
Status (luxury) consumption in cross-national context: Managerial implications
In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published study in the International Marketing Review. In this post, I am going to focus on the managerial implications.
- Image by minxlj via Flickr
To briefly summarise the study, it focused on three antecedents to status consumption namely: (a) socio-psychological antecedents; (b) brand antecedents and (c) situational [Read Story]
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How in-store sampling influences your choice?
Can in-store sampling motivate you to act and purchase a cosmetics product? In this research, we looked at the significant motivations driving cosmetics shopping in retail setting, and examined how in-store sampling can be used to enhance choice goal attainment. We also focused on the influence of choice goal attainment on decision satisfaction when in-store sampling is used as a promotion technique.