Does competitive intelligence help improve the bottomline? (Part 1)
Does competitive intelligence help improve bottomline? This post answers this question based on one of our recent research studies.
What is luxury?
When joining the ‘luxury society’ group, one of the interesting questions they asked was to provide your own definition of luxury. My response to that [Read Story]
How many times have you been mis-sold?
Recently, I was talking to one of my colleagues who was mis-sold his mobile phone contract. Interestingly enough, I stumbled across a research carried out [Read Story]
Impulsive buying behaviour in recession
Researchers suggest that 90% people across the world make occasional impulse purchases. However, when asked about impulsive buying behaviour approximately 30% [Read Story]
Power of public relations and the rise of celebrity hype
This week has brought about an interesting news item in terms of marketing thinking. On almost every mainstream daily newspaper in [Read Story]
Customer satisfaction: Is that what we should measure? Really?
While discussing with some of my MBA students the issue of customer satisfaction measurement (especially customer satisfaction surveys) cropped up. Over [Read Story]
Synthetic diamonds are forever too, or are they!
Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. Technological advances has resulted in their growing use and acceptance in industry – but cracking the luxury consumer market is the final frontier. This is in large part to do with the the way consumers place value on products.
The idea of creating diamonds in a laboratory is not new. Scientists have been at it since the mid-19th century, armed with the knowledge that diamonds are the product of carbon that’s exposed to high heat and pressure. But applying this in a lab environment remained elusive [Read Story]
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