Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …

Global marketing

The ultimate aim of a marketer and marketing both is to satisfy customers’ needs and wants. Customers’ worldwide share many common features however, they display a unique response when such common elements are combined. This module focuses on the daunting issues in global marketing. Module content: Course outline Sessions Global marketing mix Marketing in emerging [Read Story]

Download my book on Marketing Research

It took me some time, but I have been able to finish the compendium I wrote on 'Marketing Research'. It is now available on http://bookboon.co.uk/student/marketing/marketing-research-an-introductionThe book contains eight chapters focusing on the marketing research process in details and it's more of a how to guide. It has been written keeping novice researchers and practitioners in [Read Story]

2008-11-18T22:02:00+00:00By |Categories: Marketing Research|
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