Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …

Announcement: 2011 MAG Scholar Conference

For those of you who are researching the Asian economies, this is an interesting chance to participate in the debate. The ‘Marketing in Asia Group’ (MAG) is organizing the 2011 MAG Scholar Conference in Christchurch, New Zealand. MAG consists of more than 400 researchers from all over the world and this conference will be a [Read Story]

How many times have you been mis-sold?

Recently, I was talking to one of my colleagues who was mis-sold his mobile phone contract. Interestingly enough, I stumbled across a research carried out by the Financial Services Authority (FSA) in the UK which suggested that more than 9% of all consumers were mis-sold products or services in recent past. Several questions [Read Story]

If most people can have it, is it Luxury?

Today, I went to London for a research visit and while sitting in the train for about 90 minutes I counted the number of handbags I could see and identify for fun. I was not scanning everywhere in the boggy but I was just looking at the people whom I can see directly [Read Story]

Does packaging affect your final purchase decision?

As the Christmas vacation nears to its end and the new year beacons I had the privilege to observe, give and receive quite a few gifts. In my case though, I was mostly on the giving end of the pleasure. Image by minifig via Flickr While the wrapping paper was being bought and later removed [Read Story]

Will Google WAVE really become successful?

Call me a cynic, but I have been using GoogleWave since last 4 weeks and one of the things I find is, IT'S NOT ENGAGING ENOUGH. There you go, I said it. Image via Wikipedia I don't find any compelling reason for using it. One can argue that, you don't have all your friends using [Read Story]

Go to Top