Should luxury brands use twitter?
Tuesday, 31 August 2010
by Paurav Shukla
Recently, I came across an article which focused on “15 reasons [why] luxury brands must be on twitter”1. When I started reading those 15 reasons, it got me a bit worried. I was unsure as to if any of those reasons really had a merit for a luxury brand. Like most academics, when I read
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branding, Business, Gizmodo, Hermes, Luxury brands, Luxury good, LVMH, marketing, Mass media, Online Communities, Social network, TechCrunch, Twitter, Website