Should luxury brands use twitter?
Tuesday, 31 August 2010
by Paurav Shukla
Recently, I came across an article which focused on “15 reasons [why] luxury brands must be on twitter”1. When I started reading those 15 reasons, it got me a bit worried. I was unsure as to if any of those reasons really had a merit for a luxury brand. Like most academics, when I read
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- Published in Blog, Luxury marketing
Tagged under:
branding, Business, Gizmodo, Hermes, Luxury brands, Luxury good, LVMH, marketing, Mass media, Online Communities, Social network, TechCrunch, Twitter, Website
Podcast: Antecedents to consumer confusion
Tuesday, 22 December 2009
by Paurav Shukla
Listen to the podcast on the ‘antecedents to consumer confusion’. The original article can be found here: Antecedents to consumer confusion in financial services industry This being my first podcast I would really appreciate any feedback on this. [podcast]http://www.pauravshukla.com/podcast/consumerconfusion.mp3[/podcast] You may also want to read these posts…Luxury branding: back to basics Influence of prospect payments
- Published in Podcasts
Tagged under:
Add new tag, Blog, Business, Financial services, ITunes, Podcasts, Twitter, United States