Twitter – Paurav Shukla

Should luxury brands use twitter?

Tuesday, 31 August 2010 by Paurav Shukla

Recently, I came across an article which focused on “15 reasons [why] luxury brands must be on twitter”1. When I started reading those 15 reasons, it got me a bit worried. I was unsure as to if any of those reasons really had a merit for a luxury brand. Like most academics, when I read

Published in Blog, Luxury marketing

Tagged under: branding, Business, Gizmodo, Hermes, Luxury brands, Luxury good, LVMH, marketing, Mass media, Online Communities, Social network, TechCrunch, Twitter, Website

Podcast: Antecedents to consumer confusion

Tuesday, 22 December 2009 by Paurav Shukla

Listen to the podcast on the ‘antecedents to consumer confusion’. The original article can be found here: Antecedents to consumer confusion in financial services industry This being my first podcast I would really appreciate any feedback on this. You may also want to read these posts…Luxury branding: back to basics Influence of prospect payments psychology

Published in Podcasts

Tagged under: Add new tag, Blog, Business, Financial services, ITunes, Podcasts, Twitter, United States

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