Steve Jobs – Paurav Shukla

Apple’s ‘Antennagate’: How not to deal with an issue when you are a leader

Saturday, 17 July 2010 by Paurav Shukla

While listening and later on reading Apple’s defence of the ‘Antennagate’, I felt how much strategic thinking has gone into this and how the debate was PR driven rather than having any talk of substance. Apple won praise of customers and non-customers alike because it stayed at the upper spectrum debate previously. It looked at

Published in Blog

Tagged under: Antennagate, Apple, IPhone, iPhone4, leadership, Mass media, Microsoft, Nokia, Research In Motion, Sony, Steve Jobs, strategy

Thriving on consumer irrationality

Sunday, 06 June 2010 by Paurav Shukla

It has been well-established in psychology literature that consumers are highly irrational in most of their decision making. Moreover, Daniel Kahneman (the Noble laureate) and Amos Tversky (who would have also won it if he didn’t die in 1996) have shown using various experiments throughout their research career that we as consumers are very poor

Published in Blog

Tagged under: Amos Tversky, Apple, Apple iPad, Consumer irrationality, Dan Ariely, Daniel Kahneman, Decision making, Ford Mondeo, marketing, Predictably Irrational, Predictably Irrational: The Hidden Forces That Shape Our Decisions, Steve Jobs

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Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances

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Although synthetic, lab-made diamonds are similar in quality to natural ones.
Business Insider - Lab-made diamonds are posing threat to the natural ones

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Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones

More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
The Conversation - How lab-made diamonds are stealing market share from natural ones

Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
The Guardian - The luxury market is tricky to crack but the rewards can be great

Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
Businessoffashion.com - Luxury Brand Balancing Act

Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

Apple’s ‘Antennagate’: How not to deal with an issue when you are a leader

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Thriving on consumer irrationality

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