Social influence

Luxury brands & interpersonal influences

Friday, 19 November 2010 by Paurav Shukla

The article discusses the importance of interpersonal influences in consumption decision and why it is important in the context of luxury however has not been tested till date. Provides avenues of how it can be explored in the case of luxury.

Published in Blog, Luxury marketing

Tagged under: Britain, consumer, India, interpersonal interactions, Interpersonal relationship, Journal of Consumer Research, luxury consumption, Luxury good, Social influence

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Luxury brands & interpersonal influences

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