Paurav Shukla

PauravShukla.com (Marketing, Research, Luxury, Branding and more...)
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People helping another consumer shop online

A potential solution to the trillion dollar digital shopping cart abandonment challenge

Monday, 23 December 2019 by Paurav Shukla

Digital shopping cart abandonment is a trillion dollar problem that is prevalent across the e-commerce industry irrespective of the sector. Our research sheds light on how to solve this challenge using the self-regulation motivation.

You may also want to read these posts...

  • What is your digital value strategy?
  • Luxury branding: back to basics
  • Published in Blog, Luxury marketing, Technology
Tagged under: abandonment, cart, digital, luxury branding, Shopping

If most people can have it, is it Luxury?

Wednesday, 03 February 2010 by Paurav Shukla

Today, I went to London for a research visit and while sitting in the train for about 90 minutes I counted the number of handbags I could see and identify for fun. I was not scanning everywhere in the boggy but I was just looking at the people whom I can see directly and those

You may also want to read these posts...

  • Should luxury brands use twitter?
  • What is luxury?
  • Published in Latest Qs & Reviews
Tagged under: Accessories, Canary Wharf, Clothing, Gucci, Handbag, Handbags and Purses, London, LVMH, Shopping

Does packaging affect your final purchase decision?

Wednesday, 30 December 2009 by Paurav Shukla

As the Christmas vacation nears to its end and the new year beacons I had the privilege to observe, give and receive quite a few gifts. In my case though, I was mostly on the giving end of the pleasure. Image by minifig via Flickr While the wrapping paper was being bought and later removed

  • Published in Latest Qs & Reviews
Tagged under: Christmas, Gift, Gift wrapping, Holidays, New Year, Opinions, packaging, purchase decision, Shopping

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Latest mass media appearances

  • Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private
    Taking Tesla private may work for Musk and retain the luxury brand image.
  • How brands that disguise their origins do damage to their bottom line
    When brands try to disguise their origin and are found out later on, it can have a significant impact on their bottom-line.
  • Why Elon Musk should take Tesla private
    Taking Tesla private may help retain the luxury image of the brand in consumers' minds.
  • Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances
    Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.
  • NewsWeek - Why the perceived value of lab-made diamonds is on the up
    Although synthetic, lab-made diamonds are similar in quality to natural ones.
  • Business Insider - Lab-made diamonds are posing threat to the natural ones
    Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.
  • Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones
    More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
  • The Conversation - How lab-made diamonds are stealing market share from natural ones
    Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
  • The Guardian - The luxury market is tricky to crack but the rewards can be great
    Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
  • Businessoffashion.com - Luxury Brand Balancing Act
    Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

What others are reading now…

  • What is luxury?
  • Pie Register – Login
  • Segmenting luxury brand consumers
  • Luxury brands & interpersonal influences
  • Sliders – Portfolio Frames
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Popular Posts this week

  • Pie Register – Login 82 views
  • Segmenting luxury brand consumers 82 views
  • What is luxury? 60 views
  • Engaging the gamers: what motivates gamers to purchase virtual goods 58 views
  • The compromise effect in our decision making 40 views

Twit in…

8 days agoThe regulations and its regulatory execution will have to be more and more proactive if we want to have a positive… https://t.co/aDHEoLcgfj
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