How in-store sampling influences your choice?
Friday, 21 June 2013
by Paurav Shukla
Can in-store sampling motivate you to act and purchase a cosmetics product? In this research, we looked at the significant motivations driving cosmetics shopping in retail setting, and examined how in-store sampling can be used to enhance choice goal attainment. We also focused on the influence of choice goal attainment on decision satisfaction when in-store sampling is used as a promotion technique.
- Published in Blog, Luxury marketing
Tagged under:
branding, choice, choice goals, consumer, Decision making, in-store sampling, marketing, retail, sample