retail – Paurav Shukla

How in-store sampling influences your choice?

Friday, 21 June 2013 by Paurav Shukla

Can in-store sampling motivate you to act and purchase a cosmetics product? In this research, we looked at the significant motivations driving cosmetics shopping in retail setting, and examined how in-store sampling can be used to enhance choice goal attainment. We also focused on the influence of choice goal attainment on decision satisfaction when in-store sampling is used as a promotion technique.

Published in Blog, Luxury marketing

Tagged under: branding, choice, choice goals, consumer, Decision making, in-store sampling, marketing, retail, sample

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How in-store sampling influences your choice?

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