privacy – Paurav Shukla

Make them ‘buy now’: How to make users comfortable in buying through your website?

Thursday, 11 September 2014 by Paurav Shukla

Importance of consumer concerns To create and sustain long-term and mutually beneficial online and offline relationships organizations need to reduce consumers’ perceived risk; increase consumer trust and lessen security and privacy concerns. Addressing these consumer concerns is highly important because consumers increasingly rely on internet for their regular information search and purchase. The recent cyber-attacks

Published in Blog

Tagged under: branding, buying behaviour, marketing, Online, order fulfilment, privacy, purchase, security, website look and feel

Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances

Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.

NewsWeek - Why the perceived value of lab-made diamonds is on the up

Although synthetic, lab-made diamonds are similar in quality to natural ones.

Business Insider - Lab-made diamonds are posing threat to the natural ones

Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.

Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones

More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?

The Conversation - How lab-made diamonds are stealing market share from natural ones

Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.

The Guardian - The luxury market is tricky to crack but the rewards can be great

Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.

Businessoffashion.com - Luxury Brand Balancing Act

Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

Business Matters: Stop searching for a USP shoppers love copycat products

As the Apple and Samsung legal battle rumbles on new research suggests that the consumer is the biggest winner in the ‘copycat’ branding war.

Inc. : Why Consumers Love Copycat Products

There\'s no shame in copying a competitor\'s approach. In fact, here\'s why it might be the smarter move.

What Mobile: Consumers love copycat devices, says UK study

A study on consumer habits from the University of Warwick and Glasgow Caledonian University London in the UK has suggested that companies like Apple and Samsung might be making a mistake by trying to set themselves apart from the rest of the market.

* Your Email Address:
First Name:
Last Name:
* Enter the security code shown:
	Email marketing by Interspire

Make them ‘buy now’: How to make users comfortable in buying through your website?

You may also want to read these posts...