Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …

What goals do you strive for?

Recently I was listening to the book 'Drive' by Daniel Pink wherein the author discusses how the present day motivational philosophy of focused on rewards and punishment falls short in today’s environment. While listening to the book one of the interesting concepts I came across was the idea of ‘performance goals’ vs. ‘learning goals’. Performance [Read Story]

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