LVMH & Tiffany: The master negotiator is at play again!
Wednesday, 10 June 2020
by Paurav Shukla
The LVMH’s Tiffany acquisition was announced in late 2019. However, recently, rumours have emerged that LVMH has got cold fit in paying 37% premium for an acquisition in this COVID-19 era. I offer an alternative account of what may be going on behind the scene. Speculative I know, but nothing is impossible in the master negotiator Bernard Arnault’s playbook. Have a read!
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- Published in Blog, Luxury marketing