negative news – Paurav Shukla

Werther effect (the power of negative news)

Sunday, 06 October 2013 by Paurav Shukla

The story behind the Werther effect is highly intriguing and chilling. In 1774, the giant of German literature, Johann Wolfgang von Goethe, published a novel titled The Sorrows of Young Werther (German: Die Leiden des jungen Werthers). Finished in six weeks of intensive writing during January–March 1774, the novel instantly made the 24-year-old Goethe one

Published in Blog, Latest Qs & Reviews

Tagged under: copycat suicide, effect, Media, negative news, Psychology, werther

NewsWeek - Why the perceived value of lab-made diamonds is on the up

Although synthetic, lab-made diamonds are similar in quality to natural ones.

Business Insider - Lab-made diamonds are posing threat to the natural ones

Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.

Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones

More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?

The Conversation - How lab-made diamonds are stealing market share from natural ones

Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.

The Guardian - The luxury market is tricky to crack but the rewards can be great

Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.

Businessoffashion.com - Luxury Brand Balancing Act

Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

Business Matters: Stop searching for a USP shoppers love copycat products

As the Apple and Samsung legal battle rumbles on new research suggests that the consumer is the biggest winner in the ‘copycat’ branding war.

Inc. : Why Consumers Love Copycat Products

There\'s no shame in copying a competitor\'s approach. In fact, here\'s why it might be the smarter move.

What Mobile: Consumers love copycat devices, says UK study

A study on consumer habits from the University of Warwick and Glasgow Caledonian University London in the UK has suggested that companies like Apple and Samsung might be making a mistake by trying to set themselves apart from the rest of the market.

VJ Media: New research says consumers love \'copycats!\'

A new research paper titled Linking sources of consumer confusion to decision satisfaction says that consumers actually like similarity and feel more confident if products in the market look the same.

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