The compromise effect in our decision making
Friday, 02 July 2010
by Paurav Shukla
[podcast]http://www.pauravshukla.com/podcast/compromiseeffect.mp3[/podcast] Most consumers in developed and emerging markets are now facing an interesting choice making dilemma. It’s the dilemma of plenitude. This relates to most purchase decisions which includes a wide spectrum of products and services from buying corn flakes (a fairly low ticket item) to a car (a fairly big ticket item) and even
- Published in Blog
Tagged under:
cars, choice goals, compromise, confusion, consumer, consumer purchase, customer, Decision making, decisions, Google, IPhone, marketing, Mobile phone, mobile phones, Research, YouTube
How many times have you been mis-sold?
Saturday, 03 April 2010
by Paurav Shukla
Recently, I was talking to one of my colleagues who was mis-sold his mobile phone contract. Interestingly enough, I stumbled across a research carried out by the Financial Services Authority (FSA) in the UK which suggested that more than 9% of all consumers were mis-sold products or services in recent past. Several questions emerged in
- Published in Latest Qs & Reviews
Tagged under:
Business and Economy, consumer, Financial Service Authority, Financial services, FSA, mis-selling, mis-sold, Mobile phone, Retailing, Sales