Mobile phone – Paurav Shukla

The compromise effect in our decision making

Friday, 02 July 2010 by Paurav Shukla

Most consumers in developed and emerging markets are now facing an interesting choice making dilemma. It’s the dilemma of plenitude. This relates to most purchase decisions which includes a wide spectrum of products and services from buying corn flakes (a fairly low ticket item) to a car (a fairly big ticket item) and even the

Published in Blog

Tagged under: cars, choice goals, compromise, confusion, consumer, consumer purchase, customer, Decision making, decisions, Google, IPhone, marketing, Mobile phone, mobile phones, Research, YouTube

How many times have you been mis-sold?

Saturday, 03 April 2010 by Paurav Shukla

Recently, I was talking to one of my colleagues who was mis-sold his mobile phone contract. Interestingly enough, I stumbled across a research carried out by the Financial Services Authority (FSA) in the UK which suggested that more than 9% of all consumers were mis-sold products or services in recent past. Several questions emerged in

Published in Latest Qs & Reviews

Tagged under: Business and Economy, consumer, Financial Service Authority, Financial services, FSA, mis-selling, mis-sold, Mobile phone, Retailing, Sales

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The compromise effect in our decision making

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