Paurav Shukla

PauravShukla.com (Marketing, Research, Luxury, Branding and more...)
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Status consumption

Status (luxury) consumption among British and Indian consumers

Saturday, 09 January 2010 by Paurav Shukla
[podcast]http://www.pauravshukla.com/podcast/status1.mp3[/podcast] Recently one of my research papers got published in the ‘International Marketing Review’. It focused on comparing the status consumption tendencies of British and Indian consumers. In this post, I shall focus on the findings of this study. Firstly, let me define what status consumption is and how it affects our behaviour? Researchers define

You may also want to read these posts...

  • Synthetic diamonds are forever too, or are they!
  • They are not all same (Part 2): Differences in Asian Luxury Consumption
  • They are not all same (Part 1): how Asian consumers differ in their luxury consumption – case of India
  • Published in Blog, Luxury marketing, Podcasts
Tagged under: Asia, Brand, conspicuous, India, International marketing, international marketing review, luxury consumption, Luxury marketing, marketing, Research, Social status, status consumption

Consequences of consumer confusion

Friday, 25 December 2009 by Paurav Shukla
[podcast]http://www.pauravshukla.com/podcast/consumerconfusion1.mp3[/podcast] As stated in my earlier post ‘antecedents to consumer confusion‘, I shall focus on consequences of consumer confusion in this post. The earlier post focused on three important antecedents to consumer confusion namely; expectations, attribute confusion and information confusion in the context of financial services industry (i.e. banks, insurance. credit card, mortgage and other

You may also want to read these posts...

  • Werther effect (the power of negative news)
  • How in-store sampling influences your choice?
  • Call for Papers: 2013 IMRA International Conference, Zagreb, Croatia
  • Published in Blog, Podcasts
Tagged under: Business, Company, Competitive intelligence, confusion, consumer, credit card, customer, Financial services, Insurance, marketing, Psychology, Research

Antecedents to consumer confusion in financial services industry

Thursday, 03 December 2009 by Paurav Shukla

It is only the later part of the 20th century financial services institutions (FSIs) started morphing into a different shape altogether. Previously, a bank provided only banking services (i.e. mostly a place where you can deposit and withdraw money or similar assets). However, banks changed their role in a short span of time from consumer

You may also want to read these posts...

  • What is your Chinese New Year luxury strategy?
  • Luxury branding: back to basics
  • Effect of interpersonal influences on luxury consumption: empirical evidence
  • Published in Blog, Podcasts
Tagged under: Add new tag, attribute confusion, Business, consumer confusion, consumer credit, consumer debt, credit card, expectations, Financial services, financial services industry, FSI, information confusion, Market Research, marketing, Mortgage

Global marketing

Saturday, 28 November 2009 by Paurav Shukla

The ultimate aim of a marketer and marketing both is to satisfy customers’ needs and wants. Customers’ worldwide share many common features however, they display a unique response when such common elements are combined. This module focuses on the daunting issues in global marketing. Module content: Course outline Sessions Global marketing mix Marketing in emerging

You may also want to read these posts...

  • The compromise effect in our decision making
  • Thriving on consumer irrationality
  • Announcement: 2011 MAG Scholar Conference
  • Published in International marketing
Tagged under: emerging markets, global marketing, International marketing, marketing, marketing mix
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Latest mass media appearances

  • Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private
    Taking Tesla private may work for Musk and retain the luxury brand image.
  • How brands that disguise their origins do damage to their bottom line
    When brands try to disguise their origin and are found out later on, it can have a significant impact on their bottom-line.
  • Why Elon Musk should take Tesla private
    Taking Tesla private may help retain the luxury image of the brand in consumers' minds.
  • Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances
    Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.
  • NewsWeek - Why the perceived value of lab-made diamonds is on the up
    Although synthetic, lab-made diamonds are similar in quality to natural ones.
  • Business Insider - Lab-made diamonds are posing threat to the natural ones
    Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.
  • Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones
    More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
  • The Conversation - How lab-made diamonds are stealing market share from natural ones
    Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
  • The Guardian - The luxury market is tricky to crack but the rewards can be great
    Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
  • Businessoffashion.com - Luxury Brand Balancing Act
    Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

What others are reading now…

  • Pie Register – Login
  • The compromise effect in our decision making
  • What is luxury?
  • Luxury industry: cracking the conundrum of lower-tier cities across emerging markets
  • Teaching
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Popular Posts this week

  • Pie Register – Login 81 views
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  • The compromise effect in our decision making 50 views
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Twit in…

about 1 hour agoThe regulations and its regulatory execution will have to be more and more proactive if we want to have a positive… https://t.co/aDHEoLcgfj
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