marketing

The compromise effect in our decision making

Friday, 02 July 2010 by Paurav Shukla

[podcast]http://www.pauravshukla.com/podcast/compromiseeffect.mp3[/podcast] Most consumers in developed and emerging markets are now facing an interesting choice making dilemma. It’s the dilemma of plenitude. This relates to most purchase decisions which includes a wide spectrum of products and services from buying corn flakes (a fairly low ticket item) to a car (a fairly big ticket item) and even

Published in Blog

Tagged under: cars, choice goals, compromise, confusion, consumer, consumer purchase, customer, Decision making, decisions, Google, IPhone, marketing, Mobile phone, mobile phones, Research, YouTube

Thriving on consumer irrationality

Sunday, 06 June 2010 by Paurav Shukla

It has been well-established in psychology literature that consumers are highly irrational in most of their decision making. Moreover, Daniel Kahneman (the Noble laureate) and Amos Tversky (who would have also won it if he didn’t die in 1996) have shown using various experiments throughout their research career that we as consumers are very poor

Published in Blog

Tagged under: Amos Tversky, Apple, Apple iPad, Consumer irrationality, Dan Ariely, Daniel Kahneman, Decision making, Ford Mondeo, marketing, Predictably Irrational, Predictably Irrational: The Hidden Forces That Shape Our Decisions, Steve Jobs

Announcement: 2011 MAG Scholar Conference

Thursday, 06 May 2010 by Paurav Shukla

For those of you who are researching the Asian economies, this is an interesting chance to participate in the debate. The ‘Marketing in Asia Group’ (MAG) is organizing the 2011 MAG Scholar Conference in Christchurch, New Zealand. MAG consists of more than 400 researchers from all over the world and this conference will be a

Published in Latest Qs & Reviews

Tagged under: Asia, Business, Christchurch, Cross-cultural, MAG, marketing, New Zealand, Oceania

What is luxury?

Thursday, 22 April 2010 by Paurav Shukla

When joining the ‘luxury society’ group, one of the interesting questions they asked was to provide your own definition of luxury. My response to that was “luxury is a state of mind. It is about how you carry yourself and fulfil yours as well as others desires”. My idea focused on the issue of luxury

Published in Blog, Luxury marketing

Tagged under: Bernard Dubois, branding, Business, consumer, definition, Gucci, Ice cream, Jean-Noel Kapferer, Luxury good, Luxury marketing, LVMH, marketing, Travel and Tourism

IPL & Youtube: The new strategic online revenue model

Sunday, 21 March 2010 by Paurav Shukla

In this post, I want to focus on how a completely new and highly strategic internet marketing revenue model has been created by the brains behind Indian Premier League (IPL). Image via Wikipedia Most of the readers of this website I believe are aware what is cricket? It is a game of umpteen nuances and

Published in Blog

Tagged under: ad revenue, Advertising, Broadcast, Cricket, Google, India, Indian Premier League, Internet marketing, IPL, marketing, online marketing, online revenue, Sport, Strategic marketing, Television, Twenty20, YouTube

The local dimension of luxury

Monday, 01 March 2010 by Paurav Shukla

[podcast]http://www.pauravshukla.com/podcast/local-luxury.mp3[/podcast] Recently, I was re-reading the book ‘luxury brand management’ wherein the authors – Chevalier and Mazzalovo – suggest three criteria to classify a luxury item: (a) strong artistic content; (b) unique craftsmanship and (c) international reputation. While I agree that the artistic content and craftsmanship is what differentiates most luxury product and brands from

Published in Blog, Luxury marketing, Podcasts

Tagged under: Asia, Brand management, Brighton, Business, conspicuous, France, Gujarat, India, Luxury good, Luxury marketing, marketing, status

luxury in china - an old chinese sculpture

Massification of Luxury: the Chinese Invasion

Sunday, 31 January 2010 by Paurav Shukla

[podcast]http://www.pauravshukla.com/podcast/luxurychina.mp3[/podcast] Analysts world over have been writing about luxury consumption among the Chinese consumers. Few have also discussed the issues of Chinese luxury brands aimed at global consumers including ‘Shanghai Tang’ and ‘LaVie’. However, there is little discussion on how slowly but steadily Chinese entrepreneurs are acquiring or taking over Western luxury brands. This post

Published in Blog, Luxury marketing, Podcasts

Tagged under: Add new tag, Asia, Business, China, Fashion, Hong Kong, Luxury good, Luxury marketing, marketing, massification, Savile Row, World War II

Status (luxury) consumption in cross-national context: Managerial implications

Saturday, 23 January 2010 by Paurav Shukla

[podcast]http://www.pauravshukla.com/podcast/status2.mp3[/podcast] In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published study in the International Marketing Review. In this post, I am going to focus on the managerial implications. Image by minxlj via Flickr To briefly summarise the study, it focused

Published in Blog, Luxury marketing, Podcasts

Tagged under: Add new tag, Brand, Business, conspicuous consumption, Consulting, India, luxury consumption, Luxury marketing, marketing, Marketing and Advertising, Marketing strategy, status, status consumption

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