Marketing strategy – Paurav Shukla

What is your Chinese New Year luxury strategy?

Tuesday, 17 January 2012 by Paurav Shukla

“The US is luxury’s largest market. Japan still remains a large luxury market in terms of absolute size. However, China is the true star of the region” – Claudia D’Arpizio (Bain & Co. Analyst) China: the luxury market for present and future While the high-end luxury goods market is stagnant or decelerating for many

Published in Blog, Luxury marketing

Tagged under: branding, China, Chinese new year, growth, Luxury marketing, marketing, Marketing strategy, strategy

Status (luxury) consumption in cross-national context: Managerial implications

Saturday, 23 January 2010 by Paurav Shukla

In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published study in the International Marketing Review. In this post, I am going to focus on the managerial implications. Image by minxlj via Flickr To briefly summarise the study, it focused on

Published in Blog, Luxury marketing, Podcasts

Tagged under: Add new tag, Brand, Business, conspicuous consumption, Consulting, India, luxury consumption, Luxury marketing, marketing, Marketing and Advertising, Marketing strategy, status, status consumption

Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private

Taking Tesla private may work for Musk and retain the luxury brand image.
How brands that disguise their origins do damage to their bottom line

When brands try to disguise their origin and are found out later on, it can have a significant impact on their bottom-line.
Why Elon Musk should take Tesla private

Taking Tesla private may help retain the luxury image of the brand in consumers' minds.
Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances

Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.
NewsWeek - Why the perceived value of lab-made diamonds is on the up

Although synthetic, lab-made diamonds are similar in quality to natural ones.
Business Insider - Lab-made diamonds are posing threat to the natural ones

Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.
Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones

More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
The Conversation - How lab-made diamonds are stealing market share from natural ones

Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
The Guardian - The luxury market is tricky to crack but the rewards can be great

Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
Businessoffashion.com - Luxury Brand Balancing Act

Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

What is your Chinese New Year luxury strategy?

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Status (luxury) consumption in cross-national context: Managerial implications

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