Paurav Shukla

PauravShukla.com (Marketing, Research, Luxury, Branding and more...)
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LVMH Tiffany acquisition

LVMH & Tiffany: The master negotiator is at play again!

Wednesday, 10 June 2020 by Paurav Shukla

The LVMH’s Tiffany acquisition was announced in late 2019. However, recently, rumours have emerged that LVMH has got cold fit in paying 37% premium for an acquisition in this COVID-19 era. I offer an alternative account of what may be going on behind the scene. Speculative I know, but nothing is impossible in the master negotiator Bernard Arnault’s playbook. Have a read! 

You may also want to read these posts...

  • Luxury industry: cracking the conundrum of lower-tier cities across emerging markets
  • Seriously, I thought Haier was a German brand! Detrimental effects of country of origin misclassification on bottomline
  • They are not all same (Part 2): Differences in Asian Luxury Consumption
  • Published in Blog, Luxury marketing
Tagged under: acquisition, branding, luxury, LVMH, negotiation, Tiffany

Is the investment on brand origin and brand image worth it? Case of luxury brands

Sunday, 16 January 2011 by Paurav Shukla

While luxury brands spend significant amount of budget on branding, there is no empirical evidence as to is the investment really paying off from consumers’ perspective. This articles explores the influence of luxury brand origin and brand image on consumer decision making for luxury brands.

You may also want to read these posts...

  • What is your digital value strategy?
  • “Naming and shaming obesity, not the person”: negative attitudes towards obesity leads to eating healthily but diet plans may backfire
  • Synthetic diamonds are forever too, or are they!
  • Published in Blog, Luxury marketing
Tagged under: Brand, brand image, brand origin, Business, India, Louis Vuitton, Luxury good, Luxury marketing, LVMH, marketing, Marketing and Advertising, Patek Phillipe, United States, watches
Twitter bird logo

Should luxury brands use twitter?

Tuesday, 31 August 2010 by Paurav Shukla

Recently, I came across an article which focused on “15 reasons [why] luxury brands must be on twitter”1. When I started reading those 15 reasons, it got me a bit worried. I was unsure as to if any of those reasons really had a merit for a luxury brand. Like most academics, when I read

You may also want to read these posts...

  • Invite: Status Consumption: A Journey Through Time & Cultures
  • How in-store sampling influences your choice?
  • Call for Papers: 2013 IMRA International Conference, Zagreb, Croatia
  • Published in Blog, Luxury marketing
Tagged under: branding, Business, Gizmodo, Hermes, Luxury brands, Luxury good, LVMH, marketing, Mass media, Online Communities, Social network, TechCrunch, Twitter, Website

What is luxury?

Thursday, 22 April 2010 by Paurav Shukla

When joining the ‘luxury society’ group, one of the interesting questions they asked was to provide your own definition of luxury. My response to that was “luxury is a state of mind. It is about how you carry yourself and fulfil yours as well as others desires”. My idea focused on the issue of luxury

You may also want to read these posts...

  • Does competitive intelligence help improve the bottomline? (Part 1)
  • What is your Chinese New Year luxury strategy?
  • What makes a good luxury brand great?
  • Published in Blog, Luxury marketing
Tagged under: Bernard Dubois, branding, Business, consumer, definition, Gucci, Ice cream, Jean-Noel Kapferer, Luxury good, Luxury marketing, LVMH, marketing, Travel and Tourism

If most people can have it, is it Luxury?

Wednesday, 03 February 2010 by Paurav Shukla

Today, I went to London for a research visit and while sitting in the train for about 90 minutes I counted the number of handbags I could see and identify for fun. I was not scanning everywhere in the boggy but I was just looking at the people whom I can see directly and those

  • Published in Latest Qs & Reviews
Tagged under: Accessories, Canary Wharf, Clothing, Gucci, Handbag, Handbags and Purses, London, LVMH, Shopping

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Latest mass media appearances

  • Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private
    Taking Tesla private may work for Musk and retain the luxury brand image.
  • How brands that disguise their origins do damage to their bottom line
    When brands try to disguise their origin and are found out later on, it can have a significant impact on their bottom-line.
  • Why Elon Musk should take Tesla private
    Taking Tesla private may help retain the luxury image of the brand in consumers' minds.
  • Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances
    Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.
  • NewsWeek - Why the perceived value of lab-made diamonds is on the up
    Although synthetic, lab-made diamonds are similar in quality to natural ones.
  • Business Insider - Lab-made diamonds are posing threat to the natural ones
    Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.
  • Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones
    More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
  • The Conversation - How lab-made diamonds are stealing market share from natural ones
    Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
  • The Guardian - The luxury market is tricky to crack but the rewards can be great
    Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
  • Businessoffashion.com - Luxury Brand Balancing Act
    Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

What others are reading now…

  • Luxury brands in recession: Developing a better value proposition and luxury brand strategy
  • Massification of Luxury: the Chinese Invasion
  • About me
  • Does competitive intelligence help improve the bottomline? (Part 1)
  • Pie Register – Login
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Twit in…

4 days agoThe regulations and its regulatory execution will have to be more and more proactive if we want to have a positive… https://t.co/aDHEoLcgfj
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