Paurav Shukla

PauravShukla.com (Marketing, Research, Luxury, Branding and more...)
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People helping another consumer shop online

A potential solution to the trillion dollar digital shopping cart abandonment challenge

Monday, 23 December 2019 by Paurav Shukla

Digital shopping cart abandonment is a trillion dollar problem that is prevalent across the e-commerce industry irrespective of the sector. Our research sheds light on how to solve this challenge using the self-regulation motivation.

You may also want to read these posts...

  • What is your digital value strategy?
  • If most people can have it, is it Luxury?
  • Does packaging affect your final purchase decision?
  • Published in Blog, Luxury marketing, Technology
Tagged under: abandonment, cart, digital, luxury branding, Shopping
Luxury branding: barbie jewellary

Luxury branding: back to basics

Thursday, 19 May 2011 by Paurav Shukla

When using luxury brands consumers make a subtle claim that they are special, different and at the very forefront of social trends. Therefore, creating a fit between the social trends and keeping up with them is one of the critical strategic issues for all luxury brands. However, with mass-market brands gradually upgrading their appearance, strategic

You may also want to read these posts...

  • Beyond Bling: Comparing Conspicuous Consumption in Today’s Society
  • Invite: Status Consumption: A Journey Through Time & Cultures
  • Wooing Indian luxury alcohol brand consumers
  • Published in Blog, Luxury marketing
Tagged under: Anna Sui, Brand, Business, Facebook, Louis Vuitton, luxury branding, Luxury good, Luxury marketing, Market Research, Marketing and Advertising

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Latest mass media appearances

  • Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private
    Taking Tesla private may work for Musk and retain the luxury brand image.
  • How brands that disguise their origins do damage to their bottom line
    When brands try to disguise their origin and are found out later on, it can have a significant impact on their bottom-line.
  • Why Elon Musk should take Tesla private
    Taking Tesla private may help retain the luxury image of the brand in consumers' minds.
  • Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances
    Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.
  • NewsWeek - Why the perceived value of lab-made diamonds is on the up
    Although synthetic, lab-made diamonds are similar in quality to natural ones.
  • Business Insider - Lab-made diamonds are posing threat to the natural ones
    Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.
  • Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones
    More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
  • The Conversation - How lab-made diamonds are stealing market share from natural ones
    Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
  • The Guardian - The luxury market is tricky to crack but the rewards can be great
    Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
  • Businessoffashion.com - Luxury Brand Balancing Act
    Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

What others are reading now…

  • Luxury brands in recession: Developing a better value proposition and luxury brand strategy
  • Massification of Luxury: the Chinese Invasion
  • Does competitive intelligence help improve the bottomline? (Part 1)
  • Pie Register – Login
  • About me
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Popular Posts this week

  • Pie Register – Login 86 views
  • Segmenting luxury brand consumers 84 views
  • Engaging the gamers: what motivates gamers to purchase virtual goods 57 views
  • What is luxury? 54 views
  • The compromise effect in our decision making 43 views

Twit in…

4 days agoThe regulations and its regulatory execution will have to be more and more proactive if we want to have a positive… https://t.co/aDHEoLcgfj
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