A potential solution to the trillion dollar digital shopping cart abandonment challenge
Monday, 23 December 2019
Digital shopping cart abandonment is a trillion dollar problem that is prevalent across the e-commerce industry irrespective of the sector. Our research sheds light on how to solve this challenge using the self-regulation motivation.
- Published in Blog, Luxury marketing, Technology
Luxury branding: back to basics
Thursday, 19 May 2011
When using luxury brands consumers make a subtle claim that they are special, different and at the very forefront of social trends. Therefore, creating a fit between the social trends and keeping up with them is one of the critical strategic issues for all luxury brands. However, with mass-market brands gradually upgrading their appearance, strategic
- Published in Blog, Luxury marketing