luxury branding – Paurav Shukla

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A potential solution to the trillion dollar digital shopping cart abandonment challenge

Monday, 23 December 2019 by Paurav Shukla

Digital shopping cart abandonment is a trillion dollar problem that is prevalent across the e-commerce industry irrespective of the sector. Our research sheds light on how to solve this challenge using the self-regulation motivation.

Published in Blog, Luxury marketing, Technology

Tagged under: abandonment, cart, digital, luxury branding, Shopping

Luxury branding: back to basics

Thursday, 19 May 2011 by Paurav Shukla

When using luxury brands consumers make a subtle claim that they are special, different and at the very forefront of social trends. Therefore, creating a fit between the social trends and keeping up with them is one of the critical strategic issues for all luxury brands. However, with mass-market brands gradually upgrading their appearance, strategic

Published in Blog, Luxury marketing

Tagged under: Anna Sui, Brand, Business, Facebook, Louis Vuitton, luxury branding, Luxury good, Luxury marketing, Market Research, Marketing and Advertising

Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private

Taking Tesla private may work for Musk and retain the luxury brand image.
How brands that disguise their origins do damage to their bottom line

When brands try to disguise their origin and are found out later on, it can have a significant impact on their bottom-line.
Why Elon Musk should take Tesla private

Taking Tesla private may help retain the luxury image of the brand in consumers' minds.
Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances

Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.
NewsWeek - Why the perceived value of lab-made diamonds is on the up

Although synthetic, lab-made diamonds are similar in quality to natural ones.
Business Insider - Lab-made diamonds are posing threat to the natural ones

Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.
Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones

More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
The Conversation - How lab-made diamonds are stealing market share from natural ones

Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
The Guardian - The luxury market is tricky to crack but the rewards can be great

Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
Businessoffashion.com - Luxury Brand Balancing Act

Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

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