Luxury industry: cracking the conundrum of lower-tier cities across emerging markets
Thursday, 31 December 2020
Luxury brands market their products in many large emerging markets like India and China thinking consumers are the same within these countries. Our latest research shows that significant differences exist within higher – and lower – tier cities in their consumption motivations. We provide guidance on successfully negotiating these complexities.
- Published in Blog
LVMH & Tiffany: The master negotiator is at play again!
Wednesday, 10 June 2020
The LVMH’s Tiffany acquisition was announced in late 2019. However, recently, rumours have emerged that LVMH has got cold fit in paying 37% premium for an acquisition in this COVID-19 era. I offer an alternative account of what may be going on behind the scene. Speculative I know, but nothing is impossible in the master negotiator Bernard Arnault’s playbook. Have a read!
- Published in Blog, Luxury marketing