Paurav Shukla

PauravShukla.com (Marketing, Research, Luxury, Branding and more...)
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Propect pricing iphone android

Influence of prospect payments psychology and pricing

Thursday, 17 March 2011 by Paurav Shukla

Influence of prospect payments on pricing OR should you charge more for your iPhone app?

You may also want to read these posts...

  • How in-store sampling influences your choice?
  • Wooing Indian luxury alcohol brand consumers
  • Comparing the luxury brand value
  • Published in Latest Qs & Reviews
Tagged under: Android, Android Market, App Store, Apple, consumer, Google, Handhelds, IPhone, ITunes, pricing, Smartphone

Podcast: Antecedents to consumer confusion

Tuesday, 22 December 2009 by Paurav Shukla

Listen to the podcast on the ‘antecedents to consumer confusion’. The original article can be found here: Antecedents to consumer confusion in financial services industry This being my first podcast I would really appreciate any feedback on this. [podcast]http://www.pauravshukla.com/podcast/consumerconfusion.mp3[/podcast] You may also want to read these posts…Luxury branding: back to basics Effect of interpersonal influences

You may also want to read these posts...

  • Special issue of APJML on ‘Emerging Trends for Marketing in Asia’
  • What goals do you strive for?
  • Should luxury brands use twitter?
  • Published in Podcasts
Tagged under: Add new tag, Blog, Business, Financial services, ITunes, Podcasts, Twitter, United States

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Latest mass media appearances

  • Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private
    Taking Tesla private may work for Musk and retain the luxury brand image.
  • How brands that disguise their origins do damage to their bottom line
    When brands try to disguise their origin and are found out later on, it can have a significant impact on their bottom-line.
  • Why Elon Musk should take Tesla private
    Taking Tesla private may help retain the luxury image of the brand in consumers' minds.
  • Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances
    Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.
  • NewsWeek - Why the perceived value of lab-made diamonds is on the up
    Although synthetic, lab-made diamonds are similar in quality to natural ones.
  • Business Insider - Lab-made diamonds are posing threat to the natural ones
    Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.
  • Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones
    More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
  • The Conversation - How lab-made diamonds are stealing market share from natural ones
    Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
  • The Guardian - The luxury market is tricky to crack but the rewards can be great
    Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
  • Businessoffashion.com - Luxury Brand Balancing Act
    Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

What others are reading now…

  • Luxury branding: back to basics
  • What is luxury?
  • Pie Register – Login
  • Luxury brands & interpersonal influences
  • About me
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  • Segmenting luxury brand consumers 92 views
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3 days agoRT @Data_academy_: A video shows excerpts from the #marketing course on its second day, where it was full of interaction between trainers a…
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