ITunes – Paurav Shukla

Propect pricing iphone android

Influence of prospect payments psychology and pricing

Thursday, 17 March 2011 by Paurav Shukla

Influence of prospect payments on pricing OR should you charge more for your iPhone app?

Published in Latest Qs & Reviews

Tagged under: Android, Android Market, App Store, Apple, consumer, Google, Handhelds, IPhone, ITunes, pricing, Smartphone

Podcast: Antecedents to consumer confusion

Tuesday, 22 December 2009 by Paurav Shukla

Listen to the podcast on the ‘antecedents to consumer confusion’. The original article can be found here: Antecedents to consumer confusion in financial services industry This being my first podcast I would really appreciate any feedback on this. [podcast]http://www.pauravshukla.com/podcast/consumerconfusion.mp3[/podcast] You may also want to read these posts…Luxury branding: back to basics Effect of interpersonal influences

Published in Podcasts

Tagged under: Add new tag, Blog, Business, Financial services, ITunes, Podcasts, Twitter, United States

Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private

Taking Tesla private may work for Musk and retain the luxury brand image.
How brands that disguise their origins do damage to their bottom line

When brands try to disguise their origin and are found out later on, it can have a significant impact on their bottom-line.
Why Elon Musk should take Tesla private

Taking Tesla private may help retain the luxury image of the brand in consumers' minds.
Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances

Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.
NewsWeek - Why the perceived value of lab-made diamonds is on the up

Although synthetic, lab-made diamonds are similar in quality to natural ones.
Business Insider - Lab-made diamonds are posing threat to the natural ones

Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.
Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones

More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
The Conversation - How lab-made diamonds are stealing market share from natural ones

Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
The Guardian - The luxury market is tricky to crack but the rewards can be great

Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
Businessoffashion.com - Luxury Brand Balancing Act

Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

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