iPhone4 – Paurav Shukla

Apple’s ‘Antennagate’: How not to deal with an issue when you are a leader

Saturday, 17 July 2010 by Paurav Shukla

While listening and later on reading Apple’s defence of the ‘Antennagate’, I felt how much strategic thinking has gone into this and how the debate was PR driven rather than having any talk of substance. Apple won praise of customers and non-customers alike because it stayed at the upper spectrum debate previously. It looked at

Published in Blog

Tagged under: Antennagate, Apple, IPhone, iPhone4, leadership, Mass media, Microsoft, Nokia, Research In Motion, Sony, Steve Jobs, strategy

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Apple’s ‘Antennagate’: How not to deal with an issue when you are a leader

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