Influence of prospect payments psychology and pricing
Thursday, 17 March 2011
Influence of prospect payments on pricing OR should you charge more for your iPhone app?
- Published in Latest Qs & Reviews
Apple’s ‘Antennagate’: How not to deal with an issue when you are a leader
Saturday, 17 July 2010
While listening and later on reading Apple’s defence of the ‘Antennagate’, I felt how much strategic thinking has gone into this and how the debate was PR driven rather than having any talk of substance. Apple won praise of customers and non-customers alike because it stayed at the upper spectrum debate previously. It looked at
- Published in Blog
The compromise effect in our decision making
Friday, 02 July 2010
[podcast]http://www.pauravshukla.com/podcast/compromiseeffect.mp3[/podcast] Most consumers in developed and emerging markets are now facing an interesting choice making dilemma. It’s the dilemma of plenitude. This relates to most purchase decisions which includes a wide spectrum of products and services from buying corn flakes (a fairly low ticket item) to a car (a fairly big ticket item) and even
- Published in Blog