Influence of prospect payments psychology and pricing
Thursday, 17 March 2011
Influence of prospect payments on pricing OR should you charge more for your iPhone app?
- Published in Latest Qs & Reviews
Apple’s ‘Antennagate’: How not to deal with an issue when you are a leader
Saturday, 17 July 2010
While listening and later on reading Apple’s defence of the ‘Antennagate’, I felt how much strategic thinking has gone into this and how the debate was PR driven rather than having any talk of substance. Apple won praise of customers and non-customers alike because it stayed at the upper spectrum debate previously. It looked at
- Published in Blog
The compromise effect in our decision making
Friday, 02 July 2010
Most consumers in developed and emerging markets are now facing an interesting choice making dilemma. It’s the dilemma of plenitude. This relates to most purchase decisions which includes a wide spectrum of products and services from buying corn flakes (a fairly low ticket item) to a car (a fairly big ticket item) and even the
- Published in Blog