Status (luxury) consumption among British and Indian consumers

[podcast]http://www.pauravshukla.com/podcast/status1.mp3[/podcast] Recently one of my research papers got published in the ‘International Marketing Review’. It focused on comparing the status consumption tendencies of British and Indian consumers. In this post, I shall focus on the findings of this study. Firstly, let me define what status consumption is and how it affects our behaviour? Researchers define [Read Story]