Hong Kong – Paurav Shukla

Massification of Luxury: the Chinese Invasion

Sunday, 31 January 2010 by Paurav Shukla

Analysts world over have been writing about luxury consumption among the Chinese consumers. Few have also discussed the issues of Chinese luxury brands aimed at global consumers including ‘Shanghai Tang’ and ‘LaVie’. However, there is little discussion on how slowly but steadily Chinese entrepreneurs are acquiring or taking over Western luxury brands. This post is

Published in Blog, Luxury marketing, Podcasts

Tagged under: Add new tag, Asia, Business, China, Fashion, Hong Kong, Luxury good, Luxury marketing, marketing, massification, Savile Row, World War II

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Massification of Luxury: the Chinese Invasion

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