Handbag – Paurav Shukla

They are not all same (Part 1): how Asian consumers differ in their luxury consumption – case of India

Monday, 15 June 2015 by Paurav Shukla

While luxury in Asia is booming with the rise of new money and an affluent consumption class the picture is not rosy for all the luxury brands emerging within or outside of Asia. Some stellar examples of struggle involve Prada and Mulberry in China, Aigner and de Grisogono in India and Ermenegildo Zegna entering,

Published in Blog, Luxury marketing

Tagged under: Brand, branding, China, Handbag, India, indonesia, Luxury marketing, value

If most people can have it, is it Luxury?

Wednesday, 03 February 2010 by Paurav Shukla

Today, I went to London for a research visit and while sitting in the train for about 90 minutes I counted the number of handbags I could see and identify for fun. I was not scanning everywhere in the boggy but I was just looking at the people whom I can see directly and those

Published in Latest Qs & Reviews

Tagged under: Accessories, Canary Wharf, Clothing, Gucci, Handbag, Handbags and Purses, London, LVMH, Shopping

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They are not all same (Part 1): how Asian consumers differ in their luxury consumption – case of India

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If most people can have it, is it Luxury?

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