Handbag – Paurav Shukla

They are not all same (Part 1): how Asian consumers differ in their luxury consumption – case of India

Monday, 15 June 2015 by Paurav Shukla

While luxury in Asia is booming with the rise of new money and an affluent consumption class the picture is not rosy for all the luxury brands emerging within or outside of Asia. Some stellar examples of struggle involve Prada and Mulberry in China, Aigner and de Grisogono in India and Ermenegildo Zegna entering,

Published in Blog, Luxury marketing

Tagged under: Brand, branding, China, Handbag, India, indonesia, Luxury marketing, value

If most people can have it, is it Luxury?

Wednesday, 03 February 2010 by Paurav Shukla

Today, I went to London for a research visit and while sitting in the train for about 90 minutes I counted the number of handbags I could see and identify for fun. I was not scanning everywhere in the boggy but I was just looking at the people whom I can see directly and those

Published in Latest Qs & Reviews

Tagged under: Accessories, Canary Wharf, Clothing, Gucci, Handbag, Handbags and Purses, London, LVMH, Shopping

Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances

Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.

NewsWeek - Why the perceived value of lab-made diamonds is on the up

Although synthetic, lab-made diamonds are similar in quality to natural ones.

Business Insider - Lab-made diamonds are posing threat to the natural ones

Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.

Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones

More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?

The Conversation - How lab-made diamonds are stealing market share from natural ones

Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.

The Guardian - The luxury market is tricky to crack but the rewards can be great

Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.

Businessoffashion.com - Luxury Brand Balancing Act

Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

Business Matters: Stop searching for a USP shoppers love copycat products

As the Apple and Samsung legal battle rumbles on new research suggests that the consumer is the biggest winner in the ‘copycat’ branding war.

Inc. : Why Consumers Love Copycat Products

There\'s no shame in copying a competitor\'s approach. In fact, here\'s why it might be the smarter move.

What Mobile: Consumers love copycat devices, says UK study

A study on consumer habits from the University of Warwick and Glasgow Caledonian University London in the UK has suggested that companies like Apple and Samsung might be making a mistake by trying to set themselves apart from the rest of the market.

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They are not all same (Part 1): how Asian consumers differ in their luxury consumption – case of India

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If most people can have it, is it Luxury?

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