Gucci – Paurav Shukla

What is luxury?

Thursday, 22 April 2010 by Paurav Shukla

When joining the ‘luxury society’ group, one of the interesting questions they asked was to provide your own definition of luxury. My response to that was “luxury is a state of mind. It is about how you carry yourself and fulfil yours as well as others desires”. My idea focused on the issue of luxury

Published in Blog, Luxury marketing

Tagged under: Bernard Dubois, branding, Business, consumer, definition, Gucci, Ice cream, Jean-Noel Kapferer, Luxury good, Luxury marketing, LVMH, marketing, Travel and Tourism

If most people can have it, is it Luxury?

Wednesday, 03 February 2010 by Paurav Shukla

Today, I went to London for a research visit and while sitting in the train for about 90 minutes I counted the number of handbags I could see and identify for fun. I was not scanning everywhere in the boggy but I was just looking at the people whom I can see directly and those

Published in Latest Qs & Reviews

Tagged under: Accessories, Canary Wharf, Clothing, Gucci, Handbag, Handbags and Purses, London, LVMH, Shopping

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What is luxury?

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If most people can have it, is it Luxury?