What is luxury?
Thursday, 22 April 2010
by Paurav Shukla
When joining the ‘luxury society’ group, one of the interesting questions they asked was to provide your own definition of luxury. My response to that was “luxury is a state of mind. It is about how you carry yourself and fulfil yours as well as others desires”. My idea focused on the issue of luxury
You may also want to read these posts...
- Seriously, I thought Haier was a German brand! Detrimental effects of country of origin misclassification on bottomline
- “Naming and shaming obesity, not the person”: negative attitudes towards obesity leads to eating healthily but diet plans may backfire
- Synthetic diamonds are forever too, or are they!
- Published in Blog, Luxury marketing
Tagged under:
Bernard Dubois, branding, Business, consumer, definition, Gucci, Ice cream, Jean-Noel Kapferer, Luxury good, Luxury marketing, LVMH, marketing, Travel and Tourism
If most people can have it, is it Luxury?
Wednesday, 03 February 2010
by Paurav Shukla
Today, I went to London for a research visit and while sitting in the train for about 90 minutes I counted the number of handbags I could see and identify for fun. I was not scanning everywhere in the boggy but I was just looking at the people whom I can see directly and those
You may also want to read these posts...
- Published in Latest Qs & Reviews
Tagged under:
Accessories, Canary Wharf, Clothing, Gucci, Handbag, Handbags and Purses, London, LVMH, Shopping