Waving Good bye to Google Wave: Lessons in positioning

A year ago, when it was launched, it was one of the most hyped products (service) from Google. It was hailed as the next generation of communication and the big G was promoting it as everyone will move away from regular email and will use Google Wave. Today, it was announced that Google “doesn’t plan [...]

Written on August 5, 2010 | Posted in Latest Qs & Reviews | No comment

The compromise effect in our decision making

Most consumers in developed and emerging markets are now facing an interesting choice making dilemma. It’s the dilemma of plenitude. This relates to most purchase decisions which includes a wide spectrum of products and services from buying corn flakes (a fairly low ticket item) to a car (a fairly big ticket item) and even the [...]

Written on July 2, 2010 | Posted in Blog | 1 comment

IPL & Youtube: The new strategic online revenue model

In this post, I want to focus on how a completely new and highly strategic internet marketing revenue model has been created by the brains behind Indian Premier League (IPL). Image via Wikipedia Most of the readers of this website I believe are aware what is cricket? It is a game of umpteen nuances and [...]

Written on March 21, 2010 | Posted in Blog | 13 comments

Will Google WAVE really become successful?

Call me a cynic, but I have been using Google wave since last 4 weeks and one of the things I find is, IT’S NOT ENGAGING ENOUGH. There you go, I said it. Image via Wikipedia I don’t find any compelling reason for using it. One can argue that, you don’t have all your friends [...]

Written on December 19, 2009 | Posted in Latest Qs & Reviews | 15 comments