good to great

What makes a good luxury brand great?

Thursday, 08 December 2011 by Paurav Shukla

The article discusses why some luxury brands become larger than life and are called great while others can’t seem to break the barrier.

Published in Blog, Luxury marketing, Podcasts

Tagged under: Brand, branding, financial, functional, good to great, history, Luxury marketing, multi-dimensional, perceptions, personal, Social, value

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What makes a good luxury brand great?

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