What makes a good luxury brand great?
Thursday, 08 December 2011
by Paurav Shukla
The article discusses why some luxury brands become larger than life and are called great while others can’t seem to break the barrier.
- Published in Blog, Luxury marketing, Podcasts
Tagged under:
Brand, branding, financial, functional, good to great, history, Luxury marketing, multi-dimensional, perceptions, personal, Social, value