Paurav Shukla

PauravShukla.com (Marketing, Research, Luxury, Branding and more...)
  • Home
  • About me
  • Teaching
    • Product & brand management for luxury goods
    • Comparative consumer behaviour
    • Strategic Planning & Marketing
    • Marketing research
    • Marketing in international context
  • Consulting & Training
  • Publications
  • Grants
  • Recognitions
  • Media

Global marketing

Saturday, 28 November 2009 by Paurav Shukla

The ultimate aim of a marketer and marketing both is to satisfy customers’ needs and wants. Customers’ worldwide share many common features however, they display a unique response when such common elements are combined. This module focuses on the daunting issues in global marketing. Module content: Course outline Sessions Global marketing mix Marketing in emerging

You may also want to read these posts...

  • Synthetic diamonds are forever too, or are they!
  • They are not all same (Part 2): Differences in Asian Luxury Consumption
  • Beyond Bling: Comparing Conspicuous Consumption in Today’s Society
  • Published in International marketing
Tagged under: emerging markets, global marketing, International marketing, marketing, marketing mix

Connect with me via...

Downloads

Download my latest books on "Marketing Research" for FREE

Latest mass media appearances

  • Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private
    Taking Tesla private may work for Musk and retain the luxury brand image.
  • How brands that disguise their origins do damage to their bottom line
    When brands try to disguise their origin and are found out later on, it can have a significant impact on their bottom-line.
  • Why Elon Musk should take Tesla private
    Taking Tesla private may help retain the luxury image of the brand in consumers' minds.
  • Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances
    Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.
  • NewsWeek - Why the perceived value of lab-made diamonds is on the up
    Although synthetic, lab-made diamonds are similar in quality to natural ones.
  • Business Insider - Lab-made diamonds are posing threat to the natural ones
    Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.
  • Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones
    More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
  • The Conversation - How lab-made diamonds are stealing market share from natural ones
    Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
  • The Guardian - The luxury market is tricky to crack but the rewards can be great
    Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
  • Businessoffashion.com - Luxury Brand Balancing Act
    Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

What others are reading now…

  • Pie Register – Login
  • Segmenting luxury brand consumers
  • The changing face of luxury business
  • The compromise effect in our decision making
  • Status (luxury) consumption among British and Indian consumers
Download the premium (ad-free) version of my Marketing Research book here

Popular Posts this week

  • Segmenting luxury brand consumers 78 views
  • Pie Register – Login 77 views
  • What is luxury? 51 views
  • Engaging the gamers: what motivates gamers to purchase virtual goods 49 views
  • About me 43 views

Twit in…

15 days ago@Honda have announced that they are coming up with a Level 3 autonomous car next month in #Japan. Are you willing t… https://t.co/XKUu11gP7C
Follow @paurav

© 2020. All rights reserved pauravshukla.com.

TOP
Send this to a friend