Geert Hofstede

Effect of interpersonal influences on luxury consumption: empirical evidence

Monday, 07 February 2011 by Paurav Shukla

The article provides empirical evidence as to how others can influence purchase of luxury goods in different markets and suggests strategic managerial implications.

Published in Blog, Luxury marketing

Tagged under: Brand, British consumers, Business, consumer, Geert Hofstede, India, interpersonal influences, Interpersonal relationship, luxury consumption, Luxury good, Psychology, Social Sciences

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Effect of interpersonal influences on luxury consumption: empirical evidence

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