France – Paurav Shukla

The local dimension of luxury

Monday, 01 March 2010 by Paurav Shukla

Recently, I was re-reading the book ‘luxury brand management’ wherein the authors – Chevalier and Mazzalovo – suggest three criteria to classify a luxury item: (a) strong artistic content; (b) unique craftsmanship and (c) international reputation. While I agree that the artistic content and craftsmanship is what differentiates most luxury product and brands from non-luxury,

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Tagged under: Asia, Brand management, Brighton, Business, conspicuous, France, Gujarat, India, Luxury good, Luxury marketing, marketing, status

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The local dimension of luxury

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