Does competitive intelligence help improve the bottomline? (Part 1)
Sunday, 15 April 2012
by Paurav Shukla
Does competitive intelligence help improve bottomline? This post answers this question based on one of our recent research studies.
What makes a good luxury brand great?
Thursday, 08 December 2011
by Paurav Shukla
The article discusses why some luxury brands become larger than life and are called great while others can’t seem to break the barrier.
- Published in Blog, Luxury marketing, Podcasts
Tagged under:
Brand, branding, financial, functional, good to great, history, Luxury marketing, multi-dimensional, perceptions, personal, Social, value